W. Soda

The brief was simple on the surface: a new Omani soda brand entering a market owned by giants. The real brief was harder — make something that feels local without leaning on heritage clichés, and global without losing its roots.

W Soda is built on a contradiction that works. Green tea — the most understated ingredient in the room — infused into three flavors that don't whisper: Lemon Up, Cola, Volt. Each flavor gets its own world: its own color, its own energy, its own illustration language. But the oversized W. monogram holds them together like a family that actually gets along.

The photography direction pushed the brand into real life — ice boxes at the beach, hands reaching into coolers, a Rolex on one wrist and a cold can in the other. Not aspirational in the distant sense. Aspirational in the way that feels like it's already yours.