(Case Study)

Karmae

2026

Karmae

01/

Overview

/02

Services

Art Direction

Packaging

Brand Identity

Client

Karmae

Year

2026

Credits



(About the project)

Science of the spirit

Karmae is a niche fragrance label built on a single provocation — that scent is not decoration, it's epistemology. The brief wasn't to design a brand. It was to build a belief system.

Three fragrances. Three cosmologies. Between Stars lives in the void — cool, luminous, the 99.9% of the universe science can't explain. The Rite is combustion dressed as prayer. Dissolution is the moment the self becomes atmosphere.

The identity needed to hold all three without flattening them. A custom logotype drawn from ritual geometry — precise enough to feel scientific, ancient enough to feel sacred. Packaging conceived as portals: gradient fields that behave like consciousness, not color. Typography that whispers rather than announces.

Every touchpoint — bottle, box, blotter strip — designed to make the buyer feel they didn't buy a perfume. They found something that already belonged to them.