Sohar International × Muscat Marathon

Title sponsorship of the Muscat Marathon 2026. The event relocated for the first time — finishing at Sohar International's own headquarters. Full campaign visual direction: key visuals, OOH, social, and event merchandise from medals to race bibs.

The ask: make a bank feel like the heartbeat of a city race. One visual system, two campaign concepts — RUN! and TODAY! — both rooted in the same graphic origin: Sohar's logo, expanded into a kinetic double-sphere motif in copper and black. Bold. Bilingual. Built for every surface.